BUILT BEYOND
PERFORMANCE
Worthy to Win was created to help athletes overcome fear, self-doubt, and self-sabotage so they can perform at their true level when it matters most.
Built through more than 25 years of coaching experience, the work centers on one core truth: when athletes develop a stable sense of self-worth and understanding, their ability can express itself freely under pressure.
No. 01
The Worthiness Dilemma
Many athletes work hard, train consistently, and still struggle to perform freely in competition. The issue is often not effort or preparation, it is the internal pressure created by fear, self-doubt, and identity becoming tied to results.
Worthy to Win calls this the “Worthiness Dilemma”: the repeated cycle of underperformance, hesitation, overthinking, and self-sabotage that keeps athletes from expressing their true ability.
The goal is not simply to improve confidence.
The goal is to remove what interferes with performance in the first place.
No. 02
Why Worthy to Win Exists
Worthy to Win was built on the belief that athletes who develop a deep sense of self-worth and understanding can realize their full potential in sport and life.
After working with thousands of athletes across every level of competition, Joey Johnson saw the same patterns repeatedly appear: fear under pressure, unstable confidence, and performance becoming tied too closely to external validation.
Worthy to Win was created to address those deeper issues through structured mindset development, performance systems, and long-term transformation.
No. 03
More Than Mindset
The work is designed to help athletes:
- Build self-trust under pressure
- Reduce overthinking and emotional instability
- Compete with greater clarity and freedom
- Develop mental resilience that lasts
This is not about hype, motivation, or temporary confidence. It is about building the internal foundation required for consistent performance.
Founder & President
MEET JOEY JOHNSON
With more than 30 years of experience developing athletes at the junior, collegiate, and professional levels, Joey Johnson has built his career around helping players unlock their potential both mentally and competitively.
A former collegiate athlete, Joey competed at Tyler Junior College, where his team won back-to-back national championships, before continuing at the University of Mississippi (Ole Miss), where he earned Academic All-SEC honors while competing for one of the nation’s top NCAA programs.
As the creator of the Worthy to Win® system, Joey developed an integrated coaching approach combining technical, tactical, and mental performance training.
Over the course of his career, he has coached nationally ranked juniors, Division I athletes, ATP/WTA professionals, and high-performance academy players across the country.
His experience includes serving as a Division I head coach at BYU, coaching on the ATP Tour, directing club and academy programs nationwide, and working with professional players including Austin Krajicek, Desirae Krawczyk, Luisa Stefani, JJ Wolf, Mitchell Krueger, and Michael Torpegaard.
Over the course of his career, he has coached nationally ranked juniors, Division I athletes, ATP/WTA professionals, and high-performance academy players across the country.
His experience includes coaching on the ATP Tour, directing club and academy programs nationwide, and working with professional players including Austin Krajicek, Desirae Krawczyk, Luisa Stefani, JJ Wolf, Mitchell Krueger, and Michael Torpegaard.
Joey also coached and developed his son, Spencer Johnson, throughout his junior and collegiate career. Spencer currently competes at UCLA, where he is an NCAA All-American, two-time NCAA Singles Qualifier, and reached a career-high ITA singles ranking of No. 12 nationally in 2025.
Today, Joey serves as the Head Pro for the Tennis Program for the City of Mission Viejo in Southern California while continuing to lead Worthy to Win and mentor athletes across the country.
Joey also coached and developed his son, Spencer Johnson, throughout his junior and collegiate career. Spencer currently competes at UCLA, where he is an NCAA All-American, two-time NCAA Singles Qualifier, and reached a career-high ITA singles ranking of No. 12 nationally in 2025.
Today, Joey serves as the Head Pro for the Tennis Program for the City of Mission Viejo in Southern California while continuing to lead Worthy to Win and mentor athletes across the country.
Freedom from overthinking
clarity
Confidence that holds under pressure
SELF-trust
Responding without emotional collapse
resilience
Identity beyond results
Self-worth
Competing in the moment
PRESENCE
Unlocking untapped potential
BREAKTHROUGH
